Google AdWords Landing Page and Site Quality Guidelines
Adwords Overview - View Article |
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Ensure that your landing page is relevant to your keywords and your ad text.
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A new addition to the Quality Score
The Inside AdWords crew - View Article |
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Today, we started incorporating a new factor into the Quality Score -- the landing page -- which will look at the content and layout of the pages linked from your ads.
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Advertisers who are providing robust and relevant content will see little change. However, for those who are providing a less positive user experience, the Quality Score may decrease and in turn increase the minimum bid required for the keyword to run.
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The Simple Pay Per Click Change That Could Earn You More
By Jennifer Laycock - June 23, 2005 - View Article |
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Time and time again, I speak with small business owners that are running their pay-per-click campaigns in-house. Many of these companies are doing a fairly good job of tracking their conversion rates, selecting phrase to bid on and even writing compelling ad copy to help increase their click-thru rates. That said, over half of them would likely see a dramatic increase in their conversions rates if they would take the time to send visitors to something other than the front page of their web site.
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11 Ways to Improve Landing Pages
By Michael Nguyen, May 25, 2005 - View Article |
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Avoid the urge to promote or link to other areas of your site. The point of the
landing page is to prevent your visitor from wandering. You want them
converting, not clicking around to other parts of your site and marveling at
your Flash animations. Imagine if GAP encouraged shoppers entering their stores
to leave and walk around the mall. Once they stop thinking about your offer,
you’ve lost them. |
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Create Landing Pages That Convert
BY Bryan Eisenberg, March 18, 2005 - View Article |
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When a prospect sees your ad or paid search result, one of two things happens: she will click on it, or she won't. A click-though reveals a certain degree of visitor intent. The search term and the relevance of the term that brought her to your landing page should be reflected in the header and copy. This gives your prospect a stronger scent trail. Assuming your product or service offering is what that prospect needs, you have a recipe for better conversion.
Avoid using home pages or all-inclusive, multipurpose landing pages. Create specific landing pages for every ad and paid search term. |
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