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landing pages feature overview

Features Overview


Systems like Google's Adwords have leveled the playing field so that anybody can create and manage their own online ads. But the quality of your landing pages is becoming more and more important as attracting quality responses becomes more and more competitive. Even more critical is that now Google now includes your landing page in how it determines your Quality Score for your Adwords ads, which may result in an increase of the minimum bid required to keep your ad running. In other words, if you landing pages are not fine tuned, it will cost you money.

Weblandingpages.com powered by Marketbright, solves this problem by allowing you to quickly and easily create landing pages that keep your Quality Score high. In addition, Marketbright allows you to optimize all your demand generation channels, both online and offline. You can also test and optimize beyond the landing page, improving all the steps in your campaign to ensure maximum conversion rates.

The entire service is provided on demand, so no IT or webmaster resources are required to get up and running. Check out the complete list of features below and click on the category name to see screenshots, detailed descriptions, and links to product tours and demos.

Full Features and Benefits List
Feature Name
Description
Customize Pages
Easily customize to look like your brand or creative
Easy to use content editor makes editing pages as easy as using Word.
Add your own images and files
Choose from a selection of standard dialogue flows
Choose from several landing page templates
Link to your offers from your custom thank you page
Customize Surveys
Intuitive registration and survey web form builder
Create surveys in any language
Unlimited number of questions per survey
Receive results via email, excel, XML, or via email
Copy existing surveys for easy re-use
Incremental profile building and data field memorization
Optimize Conversions
Automates creation of tracking urls
Automatically include tracking code in footers of your pages
Generate "pretty urls" for offline tracking
Generate Google friendly tracking urls
See conversion and fallout (abandonment) rates by landing page and down to the activity level

Choose survey behavior: to not allow duplicates, to overwrite previous responses with new ones, and to allow multiple responses

Intelligent forms give you the choice of growing your customer profile incrementally through field memorization
Dynamic data cleansing via web services
Automatically tags your reps pones back to the source activity that generated it
Download responses in XML, Excel, HTML, or email
Monitor your daily responses via a web based dashboard
Send an auto-generated email, to any address you want, each time a person registers
Reports and Dashboards

See fallout (abandonment) metrics to isolate where in your landing page flow people are dropping off
See fallout rates by activity at the landing page level, and by types of activity at the aggregate level
Monitor and optimize conversion rates for each activity type
Access all your reports via a real-time web based dashboard
Integrate with top web analytic vendors with a simple cut and paste operation
Schedule reports to send to your email inbox

 


 

 
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